Articles
The knowledge base
Practical, opinionated writing on ingredients, nutrition, and what good feeding actually looks like.
Is green tripe worth the smell?
It is one of the most nutritionally dense foods you can put in your dog's bowl, and one of the most off-putting to ha…
Read articleWhat raw food labels actually mean
Pet food labelling in the UK follows specific legal rules, but the terminology can be genuinely confusing. Here's a p…
Read articleThe truth about grain-free kibble
Grain-free kibble became enormously popular on the back of the raw feeding movement, but it's not the same thing, and…
Read articleWhat your dog's poop is telling you
It's not glamorous, but your dog's stool is one of the most reliable indicators of digestive health. When you switch …
Read articleRaw feeding on a budget
Raw feeding has a reputation for being expensive. The reality is more nuanced, and for many households, the true cost…
Read articleWhy oily fish belongs in your pet's bowl
Omega-3 fatty acids are one of the most discussed topics in pet nutrition, and one of the most misunderstood. Here's …
Read articleCats are not small dogs
Cat nutrition is genuinely different from dog nutrition in ways that matter. Feeding a cat the same food as your dog,…
Read articleThe problem with "complete and balanced"
"Complete and balanced" is the most reassuring phrase in pet food marketing, and one of the most misleading. Here's w…
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