Free · Always

Get your shop in front of
the right pet owners

Properly Fed is the UK's curated directory of independent pet shops that actually know their stuff. We only list shops we'd recommend ourselves.

🎯

Reach the right people

Pet owners actively looking for quality nutrition advice and real food.

🏅

Stand out from big chains

We highlight independent expertise. Your knowledge is the product.

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Free, forever

No listing fees, no subscriptions, no catch. Just good shops, found.

1

Fill in the form

Takes about 5 minutes

2

We review it

Usually within 2–3 days

3

You're live

Add photos via your portal

the basics

location

Enter your postcode to auto-fill your location, then add your street address.

UK postcodes only · Republic of Ireland? Fill in manually below.

contact & links

what you offer

Select all that apply

your philosophy

This is the personality of your shop: what you stand for and what you won't compromise on.

opening hours

e.g. "9am – 6pm" or "Closed". Leave blank for any day you don't want to show.

monday
tuesday
wednesday
thursday
friday
saturday
sunday

Photos & logo

Once your submission is approved and you have access to your shop portal, you'll be asked to upload a logo and at least one photo before your listing goes live. Shops without photos won't be published.

Good photos make a big difference: interior, products, or your team.

your details

Your relationship with Fettle

Fettle makes wholefood supplements for dogs and cats.

Listings are reviewed by Fettle before going live. We'll be in touch within a few days.

By submitting you agree to our Privacy Policy. Your data is used only to review and list your shop.